MTV teamed up with Foursquare and launched today a new campaign calling their viewers/users to “check in” at an health clinic for sexually transmitted diseases tests and get a special badge on Foursquare. The idea is to change the way people feel toward this sensitive issue and remove the stigma attached to it.
Stephen Friedman from MTV said he expects that once some people will get the badge, they will show it to their friends and they might too try and get it. “It only takes a few to get the ball rolling” he said. And by the way Foursquare users play, he might be right. Read more →